For example, consider the age group, occupation, and socio-economic status of your customer. Having a fundamental understanding of your audience is the cornerstone of a successful marketing campaign. We cannot stress this enough: know who you are writing for. Therefore, it is important to set a specific and attainable objective before blindly throwing your SEM campaigns towards Google or another major search engine.ĭon’t know where to start? Try answering the following questions that will help you formulate a practical goal. For example, increasing the website’s traffic by 10% is a good objective, whereas always emerging at the top of a SERP is too ambitious. Set ObjectivesĪlthough having an objective for your campaign might seem like an obvious start, many advertisers struggle to distinguish between practical objectives and unattainable goals. To clear up this confusion, here are the 3 most important steps that together form the foundation of every successful SEM campaign. That being said, the mechanism behind the advertising system of major search engines overwhelms many advertisers. Īs complicated as SEM (search engine marketing) might sound, its ultimate objective is simply maximizing a company’s appearance on search result pages, which in turn increases traffic on the company’s website. Learn more about how Dolead makes SEM effortless for more than 500 enterprises in 52 countries by visiting its website and following them on Twitter. Sirun Wang is a growth hacker at Dolead, a French start-up that specializes in Google Adwords and Bing Ads campaign optimization.
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